Warren Buffet when asked about Berkshire Hathaway’s largest holding, Apple:

If you’re an Apple user and somebody offers you $10,000, but the only provision is they’ll take away your iPhone and you’ll never be able to buy another, you’re not going to take it. If they tell you if you buy another Ford car — they’ll give you $10,000 not to do that — you’ll take the $10,000 and you’ll buy a Chevy instead

Apple’s greatest asset is customer loyalty and the excellent job the executive team has done nurturing that loyalty.

" @tim_cook is one of the classiest CEOs and he understands the business. Tim Cook has managed that company in an extraordinary way," says Warren Buffett on $AAPL. "It's a wonderful business so we own a lot of it." pic.twitter.com/1lVUNIfgnT

— Squawk Box (@SquawkCNBC) April 12, 2023