While developers may be excited by new languages, that enthusiasm doesn’t translate to business value.
So no matter how exciting that C alternative may look, it probably will fail.
I can assure you it will fail - It’s dev arrogance to think they can replace C - C is the closest thing to a programming standard the world has ever known. Like Leo Fender, R & K got it right the first time around - it just takes 20-30 years of bitching, moaning and hard won experience for developers to finally realize that they can’t do any better.