John Grubber on the new iMac 24-inch machines:

These new iMacs are just 11.5mm thick. How thin is that? Apple Watch Series 6 is 10.7mm thick. These new iMacs are less than 1mm thicker than a goddamned Apple Watch. They’re so thin Apple had to put the Ethernet port on the power adapter — the iMac itself is too thin. I’ve seen a bunch of Debbie Downer-type reactions to this, asking “Who cares how thin a desktop is? Just make it thicker and put more ports on it and stuff.” That’s the same sort of perspective that, 20+ years ago, had critics asking “Who cares what color plastic your computer is?”

Making these new iMacs super thin is cool. It’s a statement. From the side they look like big 24-inch iPads. If you don’t think that’s cool and that cool is something Apple should aspire to in its design and engineering, I have no idea why you’re reading anything I write.