A Lego pamphlet from 1974, unearthed and posted on Reddit, has some advice for parents that rings true 49 years later:
The text reads:
The urge to create is equally strong in all children. Boys and girls.
It’s imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than dolls houses.
The most important thing is to the put the right material in the their hands and let them create whatever appeals to them.
My niece is a obsessed with Lego. She builds houses, gardens, rockets, planes, and robots. Lego nailed it 50 years ago - its imagination that counts. And it is not limited by gender.