Victoria Bouloubasis reporting for The Gaurdian:

In the launch event’s recap video on the company’s YouTube channel, men in kilts play bagpipes, and bikers slowly cruise a parade route. Fankhauser delivered a speech that becomes a voiceover to the tune of the national anthem. His remarks end with this signoff: “God bless this community, and God bless this great nation.”

Fankhauser’s nonspecific brand leans into what American studies professor Ben Railton refers to as mythic patriotism, which “creates and celebrates a mythologized, white supremacist vision of American history and identity”. Railton, author of Of Thee I Sing: The Contested History of American Patriotism, argues that such thinking led to the January 6 insurrection and the Trump-initiated 1776 Commission that targeted professors and other educators.

Railton said this ideology “very often has meant agreeing with that white-centered vision”. And “a lot of the time, that also defines someone who doesn’t agree with that vision, who is entirely outside of it and not a part of it. When I was looking at the [1776 Gastonia] website, it’s this undercurrent of, if one doesn’t share this perspective, then there’s not a place for you here.”

Bingo. Just look at their own official ad (in the YouTube video above) - notice that there is only a particular subset of Americans represented.

Enforced patriotism is not freedom. Its tyranny.