From Kaitlyn Tiffany in The Atlantic :

Near the top of any list of the most treasured sentence fragments posted there, the now-defunct account @Horse_ebooks would have several entries. Twitter users still recirculate strange classics like “(using fingers to indicate triangular shape) SMELL SMELL SMELL GOOD NEW NEW NEW slice drink MATCH SPARKLER (thrown in air) STARS STARS STARS.” But the best-known @Horse_ebooks tweet, posted 10 years ago today, was astounding in its clarity and salience. It described both the internet and our entire human world. “Everything happens so much,” @Horse_ebooks tweeted on June 28, 2012.