So, what differs Apple among many thousands of companies and competitors, allowing it to earn billions of dollars? After all, now Apple is more than new IT technologies and modern Apple products. The company has its own unique reputation, a recognizable Apple design, a successful public image and a whole culture in the industry of consumer electronics. In a nutshell, Apple and the Apple collection of devices are a legend.

I just wish Apple would go back to their 1977 logo.