Cameron McKay via Daring Fireball:

It strikes me that Apple changes CPU architectures (68K → PowerPC → Intel → ARM) more often than identity fonts. They’d sooner re-engineer their products’ deepest technical building blocks than change typefaces. I suspect that’s rare among tech companies.

This is Apple’s real secret weapon: constant evolution. They understand how quickly the technology landscape shifts, so they’ve architected change directly into the core of their infrastructure.

I can’t think of another major tech company that operates this way. Microsoft, for the most part, is still anchored to x86. It’s been roughly 47 years since Intel introduced the 8086. In that same span, Apple has moved through five major architectures—from the 6502 all the way to its own custom ARM-based silicon.