At a town hall event in 2018 hosted by MSNBC’s Chris Hayes and Recode’s Kara Swisher:

When asked what he would do if he were in Zuckerberg’s position, Cook replied: “What would I do? I wouldn’t be in this situation.”

“The truth is we could make a ton of money if we monetized our customer, if our customer was our product,” Cook said. “We’ve elected not to do that.”

“Privacy to us is a human right. It’s a civil liberty, and something that is unique to America. This is like freedom of speech and freedom of the press,” Cook said. “Privacy is right up there with that for us.”

Apple does have the best privacy record of any of the FANG companies to date.