Twitter’s new CEO Linda Yaccarino solution to lure back the advertisers who abandoned the platform under Elon Musk’s ownership? Populate the site with annoying video ads.

From the Ars Technica:

Twitter’s new chief executive, Linda Yaccarino, is preparing a series of measures to bring back advertisers who had abandoned the platform under Elon Musk’s ownership, including introducing a video ads service, wooing more celebrities, and raising headcount.

The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation.

Yea - lets annoy users even more by bombarding them with loud obnoxious videos. That’ll work. How do these people get hired? At least they are going to hire more people (after the 80% reduction in staff had disastrous results) to keep the ads flowing.