From Axios:

This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research.

Here are the top 10 brands with the best reputation:

1. Patagonia
2. Costco
3. John Deere
4. Trader Joe’s
5. Check-fil-A
6. Toyota Motor Corporation
7. Samsung
8. Amazon.com
9. USAA
10. Apple

Nothing too surprising - although I am surprise Apple makes up the bottom of this list. The real interesting ones are the 10 worst (listed in reverse order from 100 to 91):

1. The Trump “Organization”
2. FTX
3. Fox Corporation
4. Twitter
5. Meta
6. Spirit Airlines
7. TikTok
8. Bitcoin
9. BP
10. Balenciaga

The poll nailed the worst companies I would have picked and the exact order I would have placed them.