The Insightful Troll

Rants and ruminations.

Warner Bros. Discovery to Drop 'HBO' Just Call It 'Max'

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Warner Bros. Discovery:

Warner Bros. Discovery today introduced Max, its enhanced streaming service, which will launch in the U.S. on May 23. Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids content, and best-in-class programming across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID and more. Max will stand out amongst streamers by uniquely combining unrivaled breadth and superior quality with iconic franchises and strong product experience, all for great value.

This is just dumb - HBO is still the best brand in TV and to not brand with it is idiotic.