Guitar playing according to Jimmy Page:

Dynamics. Light and shade. Whisper to the thunder. Sort of invite you in, intoxicating. The thing that fascinates me about the six string is that everyone has a different approach. They all play in a different way. And you know, there personality comes through.

Here is how I like to think of Page’s ‘personality’:

1. Paint a picture of a forest in the mind of the listener
2. Fill that forest with woodland creatures
3. Burn it to the fucking ground