Amazon Go’s “grab-and-go” shopping experience (where you walk out of the store with your items without having to check out first) doesn’t work that well for all shoppers.
When Amazon announced their new store concept, Xavier Harding wrote
White people who have never been “randomly” followed around at a Walgreens may have no problem walking into a store, grabbing an item and leaving — like this guy in the Amazon Go promo video.
But shoppers of color, who already see enough unwanted attention, may have their doubts. Especially in a store where the employees are mostly there for customer service, as Amazon’s promo video suggests. They roam the store, stock shelves and hang out near shoppers.
In the immortal words of Admiral Akbar:
Its a trap!