From The Economist:
The bigger challenge may be persuading viewers to tune in from home. If other awards shows are a portent, the Oscars are in for a difficult night. Last month the Grammy music awards got just 9.3m viewers in America, less than half the number who watched last year. In September the Emmys, television’s equivalent, notched 6.4m, another record low.
The pandemic has not helped: most of last year’s big films were postponed because cinemas were shut, dimming the Oscars’ allure. But the decline of interest in arts awards has been long in the making (see chart). It signifies growing boredom with ritzy galas, in an age when lots of stars broadcast directly to Instagram themselves. It betokens frustration in some quarters with a lack of diversity in judging panels and nominees—and, in others, with the perceived left-wing bias of the industry. More than that, though, it is evidence of a deeper shift in the entertainment world, in which the common popular culture that awards shows celebrate is itself being eroded.
Could it simply be that the general population no longer wants to see the entitled rich and privileged preach about Covid, racism and wealth inequality?